Travel Guide to Margate
To launch our Compendia Trips series, we created an Instagram Reel in Margate that combined hotel collaborations with authentic documentation of the local neighbourhood. The video spotlighted independent cafes, bars, restaurants, shops, and cultural venues, engaging directly with the community through spontaneous conversations and shoots. The result was a viral reel with over 30,000 organic plays in just three days and more than 130 saves, amplified by shares from local businesses and residents. This project demonstrated the impact of authentic, community-driven storytellingin travel and hospitality marketing.